What Exactly Is Internet Marketing?

What Exactly Is Internet Marketing?

Do you know the answer to this? Surprisingly many don’t! They think they do, but they actually have no clue. When most people think of internet marketing one of the first things that pop into their head is “It’s a way to make a lot of money real fast by joining programs or selling stuff”. Others think internet marketing is nothing more than just being able to scam people out of their money.

As a successful internet marketer it kind of bothers me that people have this mindset about this profession. So I thought I may be able to clear up these misconceptions by writing this article.

First of all, most of the money making programs you see where you join and then have to recruit a bunch of people in order to make money is NOT internet marketing. Usually they are some form of ponzi scheme and a good way to tell is by noticing what’s promoted more, the product or the opportunity. If in fact there is even a product at all!

Joining an opportunity that promises that you will make all kinds of money selling their product and getting others to do the same is NOT internet marketing. These opportunities are called MLM or Multi Level Marketing.

You can use internet marketing strategies and techniques to help promote both these types of programs or anything else for that matter but they are not in themselves considered internet marketing.

Internet Marketing is being able to utilize numerous methods of internet advertising to generate sales of a product or a service. To be highly successful at this profession a person must be creative and have some knowledge of the internet, including basic webdesign, writing skills and most importantly advertising and marketing skills.

Some of the methods we use to generate a response or to find potential customers include search engine marketing, e-mail marketing, affiliate marketing, interactive advertising, video production, email advertising and more. A successful Internet Marketer is or becomes a master of all or some of these strategies and usually incorporates all of them into a promotional campaign.

Being a good Internet Marketer means being able to take any product or service that has value and find a market and then generate sales or leads for that product or service. Most experienced marketers know a good product when they see one and this comes from experience or trial and error. Being able to recognize a profitable product, subject or service is another talent that a good marketer possesses.

So you see, there is much to becoming a successful internet marketer and there is much to be learned. It isn’t something that will make you rich overnight if you are just starting out although I have seen this happen to a few fellow marketers. If you really want to have a solid career in Internet Marketing there is much money to be made but you will have to learn the ropes and put in the time and effort it takes to become successful. With the right tools and right mentoring anyone can learn to do this!

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