How Important Is Social Media?

How Important Is Social Media?

So, you get all your new clients online already or maybe you do direct mail or print ads and that works fine for your business. Why bother with another avenue of advertising if what you do already works? What if we told you to make bread without yeast, would you? I am sure that your answer would be no. Then consider social media as the yeast to your already successful (or unsuccessful) business. Social media is the easiest way to get a lot of publicity without paying a dime and help your business experience considerable growth.

How does it all work?

Simply put, when you acquire a client, you ask them to give you a “thumbs up” and be added to their circle of friends on their social media account. Their friends go to their own account and notice that your client added you to their social account. So, if your client has 100 friends, now you may have 100 new sets of eye balls seeing your company name and product offerings. When these new people decide that they need what you have to offer, you have increased your chances of being the business of choice to meet their needs. And, as these new clients decide that you are a great business to work with, then they may also add you to their account and now you have even more people who may notice your business and products. This process can keep going endlessly.

Other benefits

Since Google changed their algorithm in 2011 and many more times since, they have added a lot of weight to social media. They figured that, if people liked your business then you must be important. So, assuming that you have a web site and it is linked to your social media account or at least mentioned in your account and posts, then Google would much more likely bump you up in their search engine ranking. Now, no only do you have all these new people from your clients’ friends but your web site may get all this free exposure on Google search engine and other search engines.

The biggest risk

Just as good news travels fast, bad news can travel even faster. In other words, if someone decides that they don’t like you and starts posting bad comments, the negative exposure can grow quickly. If that does happen, and it likely will, you need to tackle this issue and take quickly. First thing, respond to the negative comments with as much positive as you can – the more the better. People tend to remember the volume of positive more than the comments themselves. You may find that a quick response will be well received and your happy clients may even back you up with their own comments.

Which social media outlets are the one to consider as most important

By all means, you need a Facebook business account, a twitter account and a LinkedIn account. There many others but these would be a good start. If you need help opening an account for your business you can do online search and you will find many web pages and videos on how to do this best. We highly recommend that you first learn all you can about opening an account and account structure before you even sign up for a social media account.

Are there companies that offer assistance with social media?

As social media becomes more and more important, experts on how to do this right will grow exponentially. When selecting a company, make sure that they have had successful experience and ask them for their social media account links.

I hope that this basic article has given you a better understanding of the value of social media. Please feel free to contact us and ask questions. Be well!

Havilah Marketing offers web marketing advice and many web tools for small to medium size businesses. Our web address is []. Some of our offerings are:

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With our many years of experience in online marketing, we have been able to help businesses create and greatly improve their web presence while reducing marketing expenses.

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