Social Media

Writing for social media is not an easy job. 

You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and

During the second quarter of 2022, 3.65 billion people were using at least one Meta product each month. That’s nearly half of the world’s population. Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must.

Part of the reason why Meta changed its name from Facebook was to better represent the multiple products

TikTok is not a social media platform. It’s an entertainment platform.

That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering, an annual business and marketing summit held in Banff, Canada.

What’s the distinction?

People don’t “check” Tiktok. They watch it. And, Weiss says, “that small pivot in behavior is

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide.

A style guide helps keep your brand consistent across all your channels. It will make sure that everyone on your team is using the same terminology, tone, and voice.

Let’s look at why you need clearly defined

If you’re active on Snapchat, you’ve probably noticed the little emoji that appear next to your friends’ names in the chat tab. But do you know the Snapchat emoji meanings?

Never fear! We’re here to help. In this blog post, we’ll decode Snapchat’s emoji so you can understand your friendships (and other relationships) better than ever before.