There are many essential elements that need to be embraced before you can succeed with social media. Of course, this list does not include all the elements, but only the important social media E’s to get you started.
Educating your prospects and customers is important to the success of your business. Not only are college and universities providing online education, but millions of people are going online to watch how-to videos, listen to podcasts, read informative blogs, etc.
A big part of social media success is creating clear, consistent, timely, and captivating content to effectively communicate with your community. The more strategic your content is, the more effective your efforts will be.
Due to the amount of information, tools, and sites on the web, being efficient is certainly not easy, but it is also not impossible. If you have a plan, a schedule, and an editorial calendar in place, you will be extremely efficient when integrating this.
If you want to succeed in, you must put in some effort. Social media is about being proactive and making a real effort to research, learn, converse, test, and measure.
Embracing means accepting the good, the bad, and the ugly. Although the social web has provided us with endless possibilities, it also opened doors to things that are not so great (spam, fraud, hackers, and privacy, concerns). Control the bad and embrace the good!
Empowering your community (prospects, customers, employees, etc.) is extremely powerful. It is essential to create a vision for your audience and empower them to take action on what they love, trust, and believe in order to fulfill a dream or a goal.
A successful strategy should encompass all departments of a business: sales & marketing, PR, advertising, customer service, communications, business development, research, etc. Remember, it does not stop at marketing.
Encouragement allows your customers to feel comfortable enough to start dialogue with you. It is vital to encourage or support feedback, comments, and sharing of information from your community.
Social media allows you to engage with your prospects, customers, employees, and other stakeholders. Engaging is about helping, giving, sharing interesting exchanges, and building community.
It is about being creative and having fun. To succeed, you must not only enjoy the work you do, but also enjoy the process. People can tell if you are posting things because you think you have to or because you are truly enjoying it.
By sharing your thoughts, ideas, stories, knowledge and expertise, you will enlighten and inspire your community. If you are a business with many employees, it is also essential to enlighten your employees.
A very large of your social media engagement strategy should include entertainment. The very first step in entertaining your audience is to be a person not a business. Your message should also be interesting and amusing enough to generate reaction, which increases chances of your message going viral.
It is crucial to create enthusiasm for adoption of social media within your organization. Also, generating enthusiasm (or excitement) will inspire your audience to be enthusiasts who spread your message for you. The goal is to find those influencers!
You may run into situations where you deal with negative feedback and brand haters on social media sites. How you choose to deal with the negative comments is very critical to how you are perceived on this sites. If you don’t handle it properly with a strategic repsonse, you will escalate the problem. Yikes!
Practicing proper etiquette is essential when networking on social platforms. The same etiquette rules that are used in the offline world should be applied online as well. For some basic reminders, this may be a good time to revisit “7 Rules of Social Media Netiquette.”
You may be doing a fantastic job with integrating social media into your plans. However, you are missing the point of using it if you are neglecting to evaluate or measure your efforts. Measuring this can help you quantify the performance of your efforts, help you understand prospects and customers, tighten up the efficiency of your strategy, and use the information to adjust and optimize your plan.
If you truly want to embrace social media, you must be willing to experiment. Once you have your strategy in place, it will take trial and error of different tactics to determine what is right for your business. Don’t give up on this if a particular tactic is not working. You must experiment until something sticks!
It has given many of us an opportunity to showcase our expertise faster than anything else out there. Sharing knowledge and expertise helps set you apart from competition and increases business results.
If there is anything that can get you immediate exposure for your business, it’s social media. If you are consistent with your plan, you will be able achieve instant visibility. This could mean a lot more opportunity.
Like showcasing your expertise, you can freely express your thoughts, opinions, and ideas through platforms. Also, by creating two-way dialogue, you are giving a chance to your prospects and customers to express their ideas and opinions.
Whether it is answering a question, sharing a link to something informative, or pointing someone in the right direction, extending a helping hand goes a long way online because people will remember you when they need products or services you offer. Also remember to extend an offer on your website so you can convert prospects.
Due to the amount of content shared on social media platforms, you only have a few seconds to capture a person’s attention. It is important to create eye-catching headlines for videos, articles, and blog posts. Also, you will engage more eyeballs if tweets and updates are interesting.