Month: June 2022

Social Media

FTC Set to Update Endorsement Guides on Social Media

The Federal Trade Commission (FTC) is poised to issue updated Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides) following a comment period on the proposed changes. This Holland & Knight alert provides an overview of the FTC’s proposed updates and the potential impact on companies advertising through social media and similar channels.

Introduction: Social Media Advertising

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Hardware

Arm’s Immortalis GPU is its first with hardware ray tracing

Arm is announcing its new flagship Immortalis GPU today, its first to include hardware-based ray tracing on mobile. As PCs and the latest Xbox Series X and PS5 consoles are all gradually moving toward impressive ray-traced visuals, Immortalis-G715 is designed to be the Arm’s first GPU to deliver the same on Android phones and tablets.

Built on top of Mali,

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Internet Marketing

7 Strategies for Scaling Your Business Through Digital

I have learned from experience that scaling any business is difficult. You may feel good when that first burst of customers arrives, but don’t assume that “word of mouth” and those early adopters will grow your business to match your dreams of success.

In these days of global competition via multiple channels, you need continuous marketing to find more customers.

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Programming

New program embeds ethics into computer science courses

Shortly after Kathleen Creel started her position at Stanford as the inaugural Embedded EthiCS fellow some two years ago, a colleague sent her a 1989 newspaper clipping about the launch of Stanford’s first computer ethics course to show her how the university has long been committed to what Creel was tasked with: helping Stanford students understand the moral and ethical

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Gadget

Europe’s move toward a universal gadget charger, explained

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My phone uses a different charging cable than my laptop, which uses a different cable than my PC’s keyboard, which — for some reason — uses the same charging cable as my toothbrush.

In other words, my life is maddeningly full of cords. And I’m not the only one.

This week, the European Union came

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Social Media

15 Smart Ways For SMBs To Get Started With Paid Social Media

Paid social media ads can help companies reach their target audiences faster and with more precision than organic social media marketing tactics. From branded content to influencer messaging to pay-per-click advertising, getting sponsored and promoted content in front of specific audiences on the most popular social media channels can bring big benefits for brands.

Of course, a paid social strategy

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